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Curriculum mapping framework for Bachelor of Business Administration (BBA). Select any core module below to extract dynamic units, videos, and study papers.
Showing 5 of 5 subjects
Introduces economic principles used in business decision-making, including demand analysis, production, cost, and market structures.
Explains accounting concepts related to companies, share capital, financial statements, and corporate financial reporting.
Covers statistical techniques such as data collection, presentation, measures of central tendency, dispersion, probability, and business data analysis.
Covers the basics of financial management, capital budgeting, financing decisions, working capital, and financial planning.
Introduces the fundamentals of marketing, consumer behavior, product planning, pricing, promotion, and distribution strategies.